Show report: Ethernet Tech Days

This year’s 5th Ethernet & IP @ Automotive Technology Day was held in Yokohama, conveniently located about 30 minutes south of Tokyo. With about 400 attendees and roughly 30 exhibitors, the event grew again compared to last year.

Consensus at the show was that Ethernet for the car is now really taking off. The applications for Ethernet for in-vehicle communication are broad.

BMW gave an overview of their adoption of Ethernet, first using it in 2008 for updating software in the car, running diagnostics, and private links. In 2011, the scope expanded into using Ethernet for infotainment and driver assist also, and in 2013 BMW introduced Ethernet-based cameras for rear and surround view. At the show, BMW announced that they have adopted Ethernet as their main system bus in the new 7-series vehicles. Other automotive OEMs are quick to follow BMW. Today, Jaguar Land Rover, VW, Audi, Porsche, and GM are already also in production with Ethernet-based systems.

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EETimes article: don’t get locked in by your semi suppliers

Using proprietary processor architectures makes it hard to switch silicon vendors down the road, reducing your flexibility and increasing cost.

You’re ready for your new project. You know what features your customers want and what performance, power and cost targets you need to reach. You’ve even selected the best semiconductor solution to embed into your next-generation device.

HandcuffsYour next steps are to develop the product itself: the board, the mechanics, and of course lots of software development for the CPUs, GPU and application-specific DSPs that are included in the SoC.

After a year of development your product ships to market, and it does well. There’s another generation planned, and your silicon supplier has even developed a new SoC that is more powerful than what you were using before. You continue to add features to the product, and the software component of your device keeps growing.

But after a few product generations, your semiconductor supplier is increasing its prices, even though its devices aren’t as competitive as they used to be.

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Come see us at the Image Sensor Americas conference

Image Sensor Americas

Our own Marco Jacobs, VP Marketing, will present a talk on Thursday November 19th, speaking about computer vision, video coding and processor architectures for automotive camera and ADAS systems.

Come see us at the Claremont Hotel Club & Spa in Berkeley, California from November 17-19.

Let us know if you’re there

Getting ready for CES in January


We will be exhibiting and meeting with our customers and partners in our private suite at the Westgate Hotel right at the main exhibition. Planning to be there too? Come see our latest computer vision and video coding technologies. Let’s meet and discuss how we bring unique value to your SOCs.

Contact us to set up a meeting

Industry news

Automotive Ethernet hits the road in wide range of new vehicles
The OPEN Alliance (One-Pair EtherNet) Special Interest Group (SIG), a non-profit industry alliance established to drive wide scale adoption of Ethernet-based automotive connectivity, today announced a significant increase in the number of car models to adopt OPEN’s automotive Ethernet standard. Leveraging the performance and cost advantages of automotive-qualified technology, automakers can easily deploy advanced infotainment and driver assistance features, such as surround-view parking, lane-departure warning and collision avoidance systems, across a broader range of vehicles. Continue reading

Google, Amazon, Cisco, others form group to preempt HEVC
Internet giants Google and Cisco have banded together with Amazon and Netflix, two large streaming service players, along with Microsoft, Intel and Mozilla, to establish an Alliance for Open Media to develop “open, royalty-free and interoperable solutions for the next generation of video delivery,” the group said. Continue reading

Still hiring!

The videantis team continues to grow. We have open positions for computer vision, video coding, and image processing software engineers that know what it takes to optimize code for a parallel, high-performance video/vision processor. We encourage anyone that is interested in joining videantis to send us their resume and cover letter. We strive to hire the very best in our industry, not the ones that best match our open job descriptions.

Are you interested in working with top-notch people and industry-leading technology in a rapidly growing market? We’d love to hear from you.

View our open positions

Upcoming Events

Image Sensor Americas November 17-19, Berkeley, CA Come see our talk on computer vision, video coding and processor architectures for automotive camera
CES January 6-9, Las Vegas Meet us in our private suite at the Westgate Hotel right at the convention center

Schedule a meeting with us by sending an email to We’re always interested in discussing your video and vision SOC design ideas and challenges. We look forward to talking with you!

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