Processors smaller than hardwired logic?

We run into this question quite often in customer meetings. We license our v-MP6000UDX processor and run applications like CNNs, computer vision algorithms and video codecs on it. Frequently, such algorithms are implemented in hard-wired logic, instead of running in software on a processor, like we do. Intuitively, you’d think such a hard-wired approach results in much smaller and lower power implementations, however, we’ve seen many designs and we’ve found that often the reverse is true: using our processor results in smaller and lower power solutions than using hard-wired designs. In this article we will highlight some reasons why that can be the case.

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Meet us at AutoSens

AutoSensDetroit2019We’ll join over 450 technologists at AutoSens in May 2019 for its annual USA update in Detroit, Michigan. AutoSens brings the world’s leading minds in ADAS and autonomous vehicles together to network, collaborate, solve shared challenges and advance autonomous vehicle technologies more rapidly. You can read our show report from the AutoSens Brussels event that was held in September. We’re looking forward to catching up with everyone in Detroit again and hope to see you there.
Go to the event page and let us know if you’re there.

Visit us at the Embedded Vision Summit

Embedded Vision SummitThe Embedded Vision Summit is a key event that focuses exclusively on deployable computer vision. Come meet us at the Santa Clara Convention Center on May 21-22 and discuss the latest in visual computing. We’ll be showing our silicon demos and deep learning solutions at our booth.

Go to the event page and let us know if you’re there.

Top autonomous vehicle technology influencers

Influencer listThe AutoSens conference organizers took the time, so you don’t have to – to pull together a list of those accounts on Twitter and LinkedIn who they rely on for a wide range of news, opinions and perspectives. This list is not exhaustive but provides the key go-to accounts you should be following. Bonus for us: our own Marco Jacobs made it on the list.

See the list of influencers

Pssst – we’re still hiring!

HiringLooking for a position where you can learn a lot and make a big impact at the same time?

We’ve added several people to our team in the past couple of months but are still looking for additional stellar hardware and software engineers to add to our staff at our headquarters in Hannover, Germany. Do you think you can keep up with the pace of the rest of our team? Interested in taking on a challenge? Do you have experience in deep learning, embedded processing, low power parallel architectures, or performance optimization? We’d love to hear from you.

See our open positions and shoot us a message.

Industry news

EU mandates cameras for automotive safety
As of 2022 new safety technologies will become mandatory in European vehicles to protect passengers, pedestrians and cyclists. The new mandatory safety features include warning of driver drowsiness and distraction, intelligent speed assistance, reversing safety with camera or sensors, data recording in case of an accident, lane-keeping assistance, and advanced emergency braking. Read more.

Tesla’s new AI chip
At Tesla’s Autonomy Investor Day, the company gave the world its first, detailed glimpse at what Musk is now calling “the best chip in the world” — a 260 square millimeter piece of silicon, with 6 billion transistors, that the company claims offers 21 times the performance of the Nvidia chips it was using before. Read more.

Upcoming events

AutoSens 15–16 May, Detroit, MI Meet with us at the 6th edition of this key automotive sensor and perception conference. Let us know if you’re there.
Embedded Vision Summit 21-22 May, Santa Clara, CA Visit us at this event that focuses on computer vision that can be embedded into our electronics.

Schedule a meeting with us by sending an email to We’re always interested in discussing your video, vision, and deep learning SOC design ideas and challenges. We look forward to talking with you!