Show report: Ethernet Tech Days
This year’s 5th Ethernet & IP @ Automotive Technology Day was held in Yokohama, conveniently located about 30 minutes south of Tokyo. With about 400 attendees and roughly 30 exhibitors, the event grew again compared to last year.
Consensus at the show was that Ethernet for the car is now really taking off. The applications for Ethernet for in-vehicle communication are broad.
BMW gave an overview of their adoption of Ethernet, first using it in 2008 for updating software in the car, running diagnostics, and private links. In 2011, the scope expanded into using Ethernet for infotainment and driver assist also, and in 2013 BMW introduced Ethernet-based cameras for rear and surround view. At the show, BMW announced that they have adopted Ethernet as their main system bus in the new 7-series vehicles. Other automotive OEMs are quick to follow BMW. Today, Jaguar Land Rover, VW, Audi, Porsche, and GM are already also in production with Ethernet-based systems.
EETimes article: don’t get locked in by your semi suppliers
Using proprietary processor architectures makes it hard to switch silicon vendors down the road, reducing your flexibility and increasing cost.
You’re ready for your new project. You know what features your customers want and what performance, power and cost targets you need to reach. You’ve even selected the best semiconductor solution to embed into your next-generation device.
Your next steps are to develop the product itself: the board, the mechanics, and of course lots of software development for the CPUs, GPU and application-specific DSPs that are included in the SoC.
After a year of development your product ships to market, and it does well. There’s another generation planned, and your silicon supplier has even developed a new SoC that is more powerful than what you were using before. You continue to add features to the product, and the software component of your device keeps growing.
But after a few product generations, your semiconductor supplier is increasing its prices, even though its devices aren’t as competitive as they used to be.
Come see us at the Image Sensor Americas conference
Our own Marco Jacobs, VP Marketing, will present a talk on Thursday November 19th, speaking about computer vision, video coding and processor architectures for automotive camera and ADAS systems.
Come see us at the Claremont Hotel Club & Spa in Berkeley, California from November 17-19.
Getting ready for CES in January
We will be exhibiting and meeting with our customers and partners in our private suite at the Westgate Hotel right at the main exhibition. Planning to be there too? Come see our latest computer vision and video coding technologies. Let’s meet and discuss how we bring unique value to your SOCs.
Automotive Ethernet hits the road in wide range of new vehicles
Google, Amazon, Cisco, others form group to preempt HEVC
The videantis team continues to grow. We have open positions for computer vision, video coding, and image processing software engineers that know what it takes to optimize code for a parallel, high-performance video/vision processor. We encourage anyone that is interested in joining videantis to send us their resume and cover letter. We strive to hire the very best in our industry, not the ones that best match our open job descriptions.
Are you interested in working with top-notch people and industry-leading technology in a rapidly growing market? We’d love to hear from you.
Schedule a meeting with us by sending an email to email@example.com. We’re always interested in discussing your video and vision SOC design ideas and challenges. We look forward to talking with you!
Was this newsletter forwarded to you and you’d like to subscribe? Click here.